Using the conversion rate monitor to set sales goals.

We’re always getting happy users emailing about how Hoops reporting has identified profitable and less profitable sectors of their decoration businesses.

So, we thought we’d share how one of our users uses the reports to drive sales:

We use the conversion rate monitor to drive and incentivise sales in our quoting & customer service staff.

From working with our marketing team, we’ve been calculating the promotional cost of each order is quite high. We therefore wanted to increase our rate of enquiry to job conversions. 

The Hoops conversion rate monitor is available for everyone to see in real time and we have been giving rewards based to sales related staff when they reach certain percentages.

Sure, we’d love 100% conversion! But it’s a great and accurate way of us to drive sales.

Charmaine Pengelly – Budget Screen Printing www.budgetscreenprinting.com.au